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services – corporate community involvement

A strategic commitment to Corporate Social Responsibility (CSR) is fast becoming a must for Australian business, large or small. At Sense Marketing, we assist corporate and professional service organisations build Corporate Community Investment (CCI) strategies. Our preferred definitions of CSR and CCI are:

"Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large." The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts

Corporate Community Investment is an important aspect of good citizenship and concerns the active role of companies in contributing money, time, products, services, leadership and other resources to the communities in which they operate. The resources address a variety of social and economic issues and strengthen the link between business objectives and the needs of the community." Corporate Community Involvement: Establishing a Business Case, Centre for Corporate Public Affairs and Business Council of Australia research study 2007.

There are many reasons why organisations choose to develop a CCI strategy, including: staff attraction and retention, supply chain demands it, customers expect it, it’s the right thing to do, competitors are doing it.

We have experience in establishing CCI policy guidelines, corporate foundations, building successful community partnerships, staff volunteering programs, CCI communication strategies.


Clients who have engaged us for advice on corporate community investment are:

Clayton Utz – find out more >
PKF – find out more >
St. George Bank

3M Australia
Reconciliation Australia
Tresscox Lawyers

client comments

“We know that Community Connect has helped us attract some of the best graduate recruits. Feedback from staff says that it is an aspect of Clayton Utz life that makes them loyal to the firm.”
Daina Richmond, National Director, Community Connect, Clayton Utz

not-for-profit clients

Not-for-profit organisations we have worked with in a paid or pro bono capacity are:

client comments

Sense Marketing has been actively involved in developing the community partnership between Burnside and Clayton Utz, to the point where it is now one of our most rewarding partnerships.”
Roger McNulty, Program Marketing Manager, UnitingCare Burnside

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