Business Challenge

The excitement surrounding nanotechnology is due its promise of being able to deliver superior technology that is embedded in products that are smaller, cleaner, faster and smarter than those existing. Nanotec is a start-up Australian based company that imports a range of products, which provide protection to a variety of surfaces from damage caused by both natural and unnatural elements. These product solutions are based on nanotechnology.

Nanotec will be one of the first Australian companies to launch products using nanotechnology.

Sense Marketing Solution

The Marketing Plan addressed the following key areas:

• External environmental factors that could affect the success of Nanotec
• Market opportunities
• Distribution strategies
• Pricing
• Competitive Analysis
• Marketing - a brand strategy was developed, and marketing communication activities identified, including a strategy for launching Nanotec into the Australian marketplace
• Marketing objectives, strategies and tactics were detailed providing an action plan to move forward

Key Results

Nanotec is now in its fourth year of operation. Many of our recommendations have been implemented. We continue to eagerly watch as Nanotec continues to build brand awareness and as nanotechnology slowly becomes more understood.