| Sense
Marketing was founded by Lisa Grinham in 2002.
Over the years Sense Marketing has produced many strategic
plans for clients, including business,
marketing and communication plans. For other
clients, we implement strategic plans through ongoing marketing
management support. We also develop and manage corporate
community involvement programs for corporate and professional
service organisations. This work has led to greater support
of the not-for-profit sector on a pro bono basis.
We have many years of direct experience working in senior level marketing roles within the corporate sector, and experience in both consumer and business-to-business marketing. |
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“Sense Marketing has proved to be very flexible in the work they do for us, from marketing planning through to tactical implementation. I am impressed with their responsiveness to many and varied situations.”
Simon Truskett, Partner, Community Connect, Clayton Utz
| Client: Clayton Utz
In 2004, leading Australian law firm Clayton Utz
committed to building its Corporate Community Involvement
program which involved three key elements: the
pro bono legal practice, volunteering efforts,
and the recently established Clayton Utz Foundation.
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“Sense Marketing are innovative thinkers. They developed a consumer research study at the Sydney International Motor Show in 2002 – it was an industry first and has demonstrably set us apart from our competition. It has enabled us to not only retain existing clients, but also gain new business.”
Tania Baker, Joint Managing Director, George P. Johnson Australia
| Client: George P. Johnson Ausralia
George P. Johnson Ausralia (GPJ) conceives, designs, constructs and assembles exhibition stands for a number of global car manufacturers for motor shows held throughout Australasia. The exhibition and event industry is a highly competitive environment ranging from well-established businesses like GPJ through to smaller operators who are often in a position to be able to undercut bids. GPJ needed to find ways to stand out from its competition.
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